7th December 2009 : D day for Arjowiggins Graphic at COP15 in Copenhagen, with its innovative and environmental solutions for paper based communication.
Cocoon, the new eco-labelled 100% recycled coated paper, becomes the « it paper » at and around COP15.
The United Nations Climate Change Conference in Copenhagen (COP 15) was a turning point in the fight to prevent climate disaster. The science demanded it, the economics support it, future generations require it. Shall we say that paper demanded it as well. “Paper choices are climate choices†as Arjowiggins Graphic said at COP15 .
During two weeks, negotiators, ministers and world leaders were assembled in the Danish capital to give the people of all nations a strong answer to this common, global threat of climate change. Arjowiggins Graphic gave strong innnovative and environmental solutions for paper based communication : 9 new environmentally-friendly products were brought to the market in just 18 months under the brand : Cocoon, Maine Gloss green, Satimat green, Cyclus and Eural.
As a start on the road to Copenhagen, Arjowiggins Graphic launched its NO CO2MPROMISE petition with Cyclus (100% non coated recycled paper produced in the Dalum Danish mills) calling for signatures to support the Climate Change Summit for CO2 emissions reductions (www.cyclus.dk/co2).
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9th December 2009: Arjowiggins Graphic participated to RTCC’s Side Event at COP15, in Copenhagen
Arjowiggins Graphic was invited to participate to the RTCC’s (Responding To Climate Change) Side Event at COP15.
All the COP15 participants were invited to this Side-Event which theme was : “Sustainable Living and Sustainable Buildingâ€.
James Ramsey, Executive Director of RTCC, invited Arjowiggins Graphic to speak first, as the European leader of innovative and environmental solutions for paper based communication, including the RTCC report (printed on Cocoon Silk, its 100% recycled coated paper, FSC recycled certified)
Arjowiggins Graphic has been interviewed by Climate-Change TV at the COP15
Climate change TV was officially supporting UNFCCC in its outreach program in Copenhagen.
Climate Change TV is the world’s first internet broadcaster dedicated entirely to climate change issues, featuring exclusive interviews with world’s leaders, environment ministers, expert scientists, decisions makers, activists, and many of the most important and influential figures involved in the international climate change debate.
11th December 2009: Arjowiggins Graphic was a speaker at WWF-France conferences
The WWF’s “Artic tent†was the spot to visit during the Copenhagen Summit for conferences, films screening, exhibitions…
On December, the 9th, a.m.: Arjowiggins Graphic was a speaker at the conference organised by WWF-France at its “Artic tent†which topic was: Business and Climate Change, sectoral challenges and perspectives for a global approach.
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16th December 2009: Arjowiggins Graphic joined the “Hour Hopenhagenâ€
Last 16th December, the Arjowiggins Graphic’s Customers & Team attending COP15 were invited to join the Earth Hour Hopenhagen at the Copenhagen City Hall Square.
The Earth Hour Hopenhagen unites for the planet when world’s leaders gather in Copenhagen for the crucial climate negotiations.
Thursday 3 December 2009 New Arjowiggins Creative Papers’ initiative goes one step further to help preserve the world’s forests at Copenhagen conference
Responsible forestry management can and will make a significant contribution to the preservation of the environment. Ahead of the United Nations Climate Change Conference taking place next week, Arjowiggins Creative Papers is launching an innovative and thought-provoking campaign to support the global summit. Arjowiggins Creative Papers already offers an extensive range of Forest Stewardship Council (FSC) certified, CarbonNeutral® and recycled stocks. Driven by its mission that paper can help to preserve the world’s forests, the leading manufacturer of creative eco-sustainable papers is going one step further with a new campaign that combines decisive action with cutting-edge design and proactive education on climate change.
PAPER THAT PRESERVES FORESTS For each of the state leaders attending the summit Arjowiggins Creative Papers is committing to protecting one hectare of Brazilian rainforest. In cooperation with international conservation charity, the World Land Trust, the paper company is funding a programme for 65 hectares of threatened rainforest to be protected and managed as part of a reserve in Brazil. The preservation of the world’s forests is a key business commitment for Arjowiggins Creative Papers, as the company recognises the important role trees play in helping the environment through CO2 capture. As all Arjowiggins Creative Papers' brands are FSC certified, the company strongly endorses systematic regeneration. Indeed, paper is one of the few materials that when used responsibly is completely renewable. At the heart of the Copenhagen campaign is a unique collaboration with a team of up-and-coming French designers Creative Sweatshop, Arjowiggins Creative Papers commissioned the talented young designer to create a paper cut-out sculpture to communicate the message that we can all take steps to protect the world’s forests and help to address climate change. The hand crafted paper tree growing out from a sheet of paper has been created using stos from the Curious Collection, Keaykolour and Rives ranges.
The official “European Ecolabelâ€, symbolised by the “european flowerâ€, certified Eural, the Arjowigggins Graphic’s 100% recycled paper produced west of France.
Since November 4, the European Flower and its certification No. FR/11/003 symbolized the EU Ecolabel obtained by Arjowiggins Graphic for Eural, its 100% recycled paper range.
For over 50 years, Eural is produced in its Le Bourray site, located west of France, very near the famous city of Le Mans (24 hours car race).
The Eural range offers 4 different 100% recycled paper grades with a natural shade and was already APUR and NAPM certified.
A new star shines in the galaxy of the Curious Collection…
With the renovation of Curious Metallics and Translucents ranges, Arjowiggins Creative Papers announces the launch of Curious Cosmic, which heralds a new era in creative papers. A fully FSC range, composed of eight new shimmering colours, with magnetic shades and shifting reflections. To support the launch, a set of printed tools showcases a large panel of original print techniques and their effects on the contrasted surface of Curious Cosmic. Soft to touch, fascinating to look at with its special metallic reflects, Curious Cosmic adds a new dimension to prestigious brochures, greeting cards, or invitations… Go to www.curious collection.com to discover the Cosmic range and undertake once again the intergalactic journey of the Curious Story campaign!
Developed to support the international launch of its new Metallics, Translucents and Cosmic ranges, its ambition was to trigger interest among designers, which objective has been reached.
To present the paper ranges, the Curious Collection team and its agency, Reflex Group, choose to bring the paper to life in a way that hadn’t been seen before, through this inspiring “Curious Story†campaign. It features original and estaunishing visuals where the paper plays a double role, both object and hero of the story. The concept centers on photography of a girl’s journey through different, colorful worlds, incorporating paper sculptures and settings into a brochure of unique and striking images.
Des temps nouveaux… parce qu’il n’y a probablement pas un modèle unique, pas une vision uniforme du futur, parce que plusieurs modèles peuvent se confronter ou peut-être même coexister. (Source Medef)
Arjowiggins Graphic enhances its environmental strategy by launching an innovative communication campaign, with “Cyclusâ€, its most environmentally-friendly 100% recycled paper range, on the theme :
“COPENHAGEN CO2MMITMENT - NO CO2MPRISEâ€.
This campaign supports the Copenhagen Climate summit and is dedicated to more than 26.000 companies, over 9 countries, trough 17 merchants.
Arjowiggins has worked with design agency Blast and illustrator Damien Weighill to launch a new worldwide campaign, ‘Endless Possibilities’.
The campaign takes an original approach to paper marketing by providing a free resource of over 300 original illustrations for designers. The campaign materials include a 236-page book and a website which showcase the illustrations, supported by a special edition set of A2 posters and an online teaser campaign.
Based on its rich experience in creating high quality fine papers, Arjowiggins Fine Papers is launching a new digital range dedicated to HP Indigo presses.
Not only will the products showcase new technology but they will also widen the use of the company’s most popular papers to the latest technologies, while preserving the unrivalled touch and feel of Arjowiggins Fine Papers.
The launch of Arjowiggins Fine Papers Digital Range is being supported by an extensive marketing campaign to printers, designers and end users.
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Innovation for our clients
World’s leading manufacturer of creative and technical paper, Arjowiggins has operations in Europe, North America, Latin America and Asia.
Through a strategy of constant innovation, the group provides clients with high added-value environmentally-friendly products.
Far from being a traditional paper manufacturer, Arjowiggins is a company with a focus on cutting-edge technology to provide its clients with the pioneering solutions best suited to their specific needs. Arjowiggins has been at the forefront of the move towards environmentally-friendly paper and paper incorporating security requirements.
With 7,300 employees and 27 production facilities, Arjowiggins generated €1.8 billion sales in 2008.
Thursday 3 December 2009
Arjowiggins Creative Papers is proud to announce the "Curious Story" campaign has been awarded with two Prizes by the French media and advertizing magazine Stratégies:
