The awards elect the most innovative and global communication campaigns of the year. The criteria taken into account are the creativity of the campaigns, along with their global aspect. No less than 900 BtoB and BtoC campaigns have been screened by UDA experts and 500 voters awarded the finalists.
Quotes on A Curious Story campaign include a “very intelligent and engaging campaign”. It is appreciated for the innovative way in which it puts the paper at the center of a story, as well as for the way it combines print and leading-edge digital media.
Other awards were granted to well known and powerful brands such as Mac Donald’s and Danone, which Roller Babies campaign was awarded ex aequo with us. The Gold Phenix went to Michel & Augustin, a rising french biscuits brand.
We are proud of this 5th award received for the campaign, following communication professional distinctions including the Luxury National Grand Prize.
7th December 2009 : D day for Arjowiggins Graphic at COP15 in Copenhagen, with its innovative and environmental solutions for paper based communication.
Cocoon, the new eco-labelled 100% recycled coated paper, becomes the « it paper » at and around COP15.
The United Nations Climate Change Conference in Copenhagen (COP 15) was a turning point in the fight to prevent climate disaster. The science demanded it, the economics support it, future generations require it. Shall we say that paper demanded it as well. “Paper choices are climate choices” as Arjowiggins Graphic said at COP15 .
During two weeks, negotiators, ministers and world leaders were assembled in the Danish capital to give the people of all nations a strong answer to this common, global threat of climate change. Arjowiggins Graphic gave strong innnovative and environmental solutions for paper based communication : 9 new environmentally-friendly products were brought to the market in just 18 months under the brand : Cocoon, Maine Gloss green, Satimat green, Cyclus and Eural.
As a start on the road to Copenhagen, Arjowiggins Graphic launched its NO CO2MPROMISE petition with Cyclus (100% non coated recycled paper produced in the Dalum Danish mills) calling for signatures to support the Climate Change Summit for CO2 emissions reductions (www.cyclus.dk/co2).
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9th December 2009: Arjowiggins Graphic participated to RTCC’s Side Event at COP15, in Copenhagen
Arjowiggins Graphic was invited to participate to the RTCC’s (Responding To Climate Change) Side Event at COP15.
All the COP15 participants were invited to this Side-Event which theme was : “Sustainable Living and Sustainable Building”.
James Ramsey, Executive Director of RTCC, invited Arjowiggins Graphic to speak first, as the European leader of innovative and environmental solutions for paper based communication, including the RTCC report (printed on Cocoon Silk, its 100% recycled coated paper, FSC recycled certified)
Arjowiggins Graphic has been interviewed by Climate-Change TV at the COP15
Climate change TV was officially supporting UNFCCC in its outreach program in Copenhagen.
Climate Change TV is the world’s first internet broadcaster dedicated entirely to climate change issues, featuring exclusive interviews with world’s leaders, environment ministers, expert scientists, decisions makers, activists, and many of the most important and influential figures involved in the international climate change debate.
11th December 2009: Arjowiggins Graphic was a speaker at WWF-France conferences
The WWF’s “Artic tent” was the spot to visit during the Copenhagen Summit for conferences, films screening, exhibitions…
On December, the 9th, a.m.: Arjowiggins Graphic was a speaker at the conference organised by WWF-France at its “Artic tent” which topic was: Business and Climate Change, sectoral challenges and perspectives for a global approach.
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16th December 2009: Arjowiggins Graphic joined the “Hour Hopenhagen”
Last 16th December, the Arjowiggins Graphic’s Customers & Team attending COP15 were invited to join the Earth Hour Hopenhagen at the Copenhagen City Hall Square.
The Earth Hour Hopenhagen unites for the planet when world’s leaders gather in Copenhagen for the crucial climate negotiations.
Thursday 3 December 2009 New Arjowiggins Creative Papers’ initiative goes one step further to help preserve the world’s forests at Copenhagen conference
Responsible forestry management can and will make a significant contribution to the preservation of the environment. Ahead of the United Nations Climate Change Conference taking place next week, Arjowiggins Creative Papers is launching an innovative and thought-provoking campaign to support the global summit. Arjowiggins Creative Papers already offers an extensive range of Forest Stewardship Council (FSC) certified, CarbonNeutral® and recycled stocks. Driven by its mission that paper can help to preserve the world’s forests, the leading manufacturer of creative eco-sustainable papers is going one step further with a new campaign that combines decisive action with cutting-edge design and proactive education on climate change.
PAPER THAT PRESERVES FORESTS For each of the state leaders attending the summit Arjowiggins Creative Papers is committing to protecting one hectare of Brazilian rainforest. In cooperation with international conservation charity, the World Land Trust, the paper company is funding a programme for 65 hectares of threatened rainforest to be protected and managed as part of a reserve in Brazil. The preservation of the world’s forests is a key business commitment for Arjowiggins Creative Papers, as the company recognises the important role trees play in helping the environment through CO2 capture. As all Arjowiggins Creative Papers' brands are FSC certified, the company strongly endorses systematic regeneration. Indeed, paper is one of the few materials that when used responsibly is completely renewable. At the heart of the Copenhagen campaign is a unique collaboration with a team of up-and-coming French designers Creative Sweatshop, Arjowiggins Creative Papers commissioned the talented young designer to create a paper cut-out sculpture to communicate the message that we can all take steps to protect the world’s forests and help to address climate change. The hand crafted paper tree growing out from a sheet of paper has been created using stos from the Curious Collection, Keaykolour and Rives ranges.
Discover now Arjowiggins' new abrasive backing solution.
Thursday 3 December 2009
