09/02/2021

Creative Papers

A new approach to colour selection

News

The new Keaykolour and Curious Metallics tool is a true celebration of colour. We have chosen to honour these two ranges with a dual box set that showcases the complementary of the colours and finishes of these two iconic collections.

Setting the standards for colour in creative papers

As part of our close collaboration with colour specialist Atelier 3D Couleur in 2018, we completely overhauled our collection of coloured papers making way to a comprehensive, contemporary and coherent colour offering. The colour palettes of each paper range have all been meticulously curated to offer maximum matching and harmony within and between ranges, widening the opportunities to combine different papers across print and packaging applications.

The two ranges are constructed in colour families facilitating colour combination— brights, deeps, pastels or hues of blues, reds, greens… Each colour can work on its own but can also easily be associated with other colours in its colour family— in pairs or groupings— or ultimately all colours in the range mixed all together, making for endless combinations.

The new tool, designed by our long-term partner North, is in the form of a dual box set, and highlights matching pairs of colours from the two ranges, as well as the complementarity of the two colour palettes, demonstrating our command of colour creation, development and matching. A clever die-cut design reveals the beautiful mass-dyed edges of each sheet and enables customers to change the top sheet to view different colour combinations.

A spotlight on two iconic complementary ranges

Keaykolour is a collection of natural, wove textured, high-rigidity papers and boards in 48 sophisticated mid-tone colours, arranged in nine chromatically harmonised colour families. It also includes a choice of 100% recycled products as well as a range of 13 embossing patterns.

The Curious Metallics collection brings a shimmering lustre to eight coherent families of muted and natural tints, along with a small number of more resonant, contemporary colours, across a wide array of papers and boards.

The 48 colours of Keaykolour coupled with the 30 colours of Curious Metallics create a harmonious palette of nearly 80 colours that reveals the power of creative combinations between the refined, natural texture of Keaykolour and the ever-so-subtle shimmer of Curious Metallics.

A new approach to colour selection

The box set comprises a Keaykolour box and a Curious Metallics box, each holding a set of specially-designed loose sample cards which showcase each range in its entirety. Each box in the set can also be used individually. To really showcase the richness of the ranges, a choice of ten box colours are available for each range. Customers will therefore have a pleasant surprise upon receiving this fun new tool; discovering or rediscovering some of the iconic colours of Keaykolour and Curious Metallics!

A selection of ten matching pairs of sample cards across the two ranges are printed with identical graphic designs using a variety of print techniques including embossing, foiling and offset. They showcase matching colour pairs across the Keaykolour and Curious Metallics ranges, such as Metallics’ Electric Blue with Keaykolour’s Royal Blue, Metallics’ Magma with Keaykolour’s Chili Pepper and Metallics’ Ice Silver with Keaykolour’s Pure White.

The practical A6 size, coupled with the loose-card and die-cut format of the box sets, allows customers to explore and discover other unique colour harmonies and pairs, underlining the strength of the two palettes and our commitment to widening creative possibilities.

These new colour matching tools are available through Arjowiggins’ network of merchants and is available either as a set of two boxes or as individual boxes.

You can also purchase these new tools from our e-shop.

Lastly, we’d be happy if you’d share your favorite Keaykolour-Curious Metallics colour combinations with us! You can do so on our social platforms using the hashtag : #MyArjoMixandMatch.

Design and photography: North (UK)
Produced by:  AB Druka (Latvia)