21/12/2020

Creative Papers

Season’s Greetings! – Interview with Pureprint

News

This year, we have decided to celebrate the festive season by highlighting the natural texture and the uniqueness of our 100% Recycled Keaykolour Particles papers. We worked with Pureprint, a member of our Academy of Certified Printers and also the world’s first CarbonNeutral® printer who have dedicated themselves to making printing as sustainable as possible.

In September of this year, Pureprint launched the following challenge to their community on their Instagram account: “Make a sustainable Christmas by printing a sustainable card”.

We took up the challenge choosing to print our iconic Keaykolour Particles products in three finishes and composed of 100% recycled pulp: Particles Snow reflects the freshness of a new snowfall, Particles Moonlight evokes the ethereal gleam of the moon, Particles Sunshine sparkles with the promise of new possibilities.

We sat down with Andrew Brooks, Account Manager, to talk about Pureprint’s approach and commitment to sustainability, especially in this increasingly digital world.

INTERVIEW – with Andrew Brooks

Could you tell us more about your company ?

Established in 1926, Pureprint is a family run print and marketing services business with a proud heritage. We have invested in state of the art production facilities, technology and software and sourcing the expertise all to deliver industry leading innovation and quality. We deliver innovative solutions for our clients across a wide range of sectors and specialisms from financial services, creative agencies, and brand marketing departments to fine art galleries.

We are one of the strongest contract performers in our sector and are passionate about working with clients to deliver impactful projects on time and to budget.

Which processes did you use to print our Keaykolour Particles 100% Recycled 300g greeting cards?

The cards were printed using offset litho with special colours, then foiled, embossed and creased. We also sourced 100% recyclable foils, one of the prerequisites from Arjowiggins, to ensure a fully recyclable card.

How and when did your commitment to sustainability begin?

Reducing the impact we have on the environment has been an important part of the way we have run our business for decades. We understand and value the importance of taking ownership of the lifecycle of our products and minimising our impact on the planet.

Leading the conversation in this area has helped us to shape the agenda and develop processes, systems and products that reduce our environmental impact.

In 2002 we became the first CarbonNeutral® printer in the world and since then have reduced 28,236 tCO2e – the equivalent of 110 MILLION economy flight miles.

Do you think that creativity and sustainability can go hand in hand?

Sustainability and creativity can go hand in hand. Making a sustainable choice often requires creative thinking on how to approach a project and choose the best materials. There are so many elements to a project that you can involve to make it more sustainable, from the paper used to the packaging it’s delivered in.

Do you see a real trend in your clients’ requests for more sustainable paper and printing techniques?

We have definitely seen an increase in the number of companies looking for a sustainable supplier and asking for information on our sustainability credentials. As we are one of the leading environmental printers in the UK it’s meant that we have won contracts and work because of this fact and feel proud that we can help our customers achieve their objectives. We also have more clients asking for sustainable paper options for their projects and wanting to carbon offset, which we offer with the World Land Trust.

How did the Covid-19 crisis impact your business and what are your challenges for the coming years?

After experiencing a general downturn in print demand during lockdown with retailers not spending on their point of sale and brands reducing marketing spend, the business is now seeing an increased spend on print marketing.

How do you see the future of print?

The future of print is very bright. The tactile and engaging nature of print compared to digital means there is still strong demand for communications in print and we find many businesses who may have moved to digital are returning to print. With the environmental impact of digital and the increased awareness of the paper and print industry being a sustainable option we see this trend for print only continuing to grow.

Designed by North (UK)

Printed by Pureprint (UK)